Technical mastery of leading marketing and measurement tools like Google Analytics 4 (GA4), Google Tag Manager, and Google BigQuery can empower your team to drive business growth and deliver the data-driven insights that stakeholders demand. For over 15 years, Bounteous has been a leader in Google product education. Our expert-led training courses are designed to equip your team with the skills to:
• Confidently navigate the GA4 platform, including event-based tracking, user journey analysis, and predictive metrics.
• Implement and manage data collection efficiently using Google Tag Manager.
• Harness the power of BigQuery integration to analyze GA4 data at scale and drive smarter decisions.
• Stay ahead of evolving privacy regulations, measurement best practices, and data strategy trends in an ever-changing digital landscape.
These training sessions not only build technical capabilities, they also foster stakeholder alignment and prepare today’s digital analysts to become tomorrow’s digital leaders.
Learn more about the courses offered before registering. Still have questions? Email us to make sure you are taking the right classes, in the right order.
Note: This course focuses on the newest version of Google Analytics, GA4. We will not cover Universal Analytics in this course.
Learn the foundations of Google Analytics 4, from creating an account to analyzing reports. In this interactive and hands-on course, you'll use GA4 tools and core concepts to gain insights into the measurement of users, content, and campaigns. This course is perfect for new analysts, Google Analytics beginners, or legacy GA users who want a kickstart on the latest platform.
BUSINESS BENEFITS
- Learn key concepts and best practices for cross-device digital measurement.
- Learn how to navigate Google Analytics 4 reports with hands-on walkthroughs.
- Analyze your audiences, marketing channels, user behavior, and conversions.
- Get a deeper understanding of your customers.
- Interpret and communicate the role of your website in customer journeys.
WHO SHOULD ATTEND?
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- Digital strategists and marketers
- Content creators, merchandisers, and SEO managers
- Website owners
- Common attendee roles: Digital Strategist, Digital Marketing Manager, Digital Analytics, Communications Specialist
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NEED-TO-KNOWSÂ
- Attendees should have access to the Google Merchandise Store Google Analytics Demo Account. We will help you get set up during the training.
- Prior experience with Google Analytics 4 is highly recommended.
- For actionable insights and takeaways, it's recommended that attendees have access to a Google Analytics account prior to class.
- Attendees should have a basic understanding of the concept of campaign tagging and how to identify different traffic types.
- This course will not cover implementation. To learn how to add custom tracking to your website, check out our GTM courses.
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COURSE CURRICULUM
Getting Started with Google Analytics
Orient yourself with the GA4 reporting suite, including an overview of GA account structure, and navigation.
Key Metrics and Measuring Success
Learn how GA4 measures user behavior and how it relates to KPIs and defining success.
User Engagement and Content Measurement
Analyze the performance of website pages, app screens, and events.
Custom Dimensions and User Properties
Dig into custom metrics and user attributes that can be used in and out of the interface reports.Â
Acquisition and Conversion Reporting
Discover which campaigns and channels are driving valuable traffic to your site or app.
Custom Reporting and InsightsÂ
Identify trends and audiences by leveraging GA4's tools to edit standard reports and add comparisons. Leverage Google's machine learning capabilities for automated insights to spark action.
Migration Considerations
Determine the current state of your tracking and how to create a plan of action to migrate legacy properties to GA4 or to expand your GA4 tracking capabilities.
Dedicated Q&A Time
A 30 minute Q&A time where your instructors can help with any questions surrounding your accounts.Â
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Note: This course focuses on the newest version of Google Analytics, GA4. We will not cover Universal Analytics in this course.
Learn the foundations of Google Analytics 4, from creating an account to analyzing reports. In this interactive and hands-on course, you'll use GA4 tools and core concepts to gain insights into the measurement of users, content, and campaigns. This course is perfect for new analysts, Google Analytics beginners, or legacy GA users who want a kickstart on the latest platform.
BUSINESS BENEFITS
- Leverage marketing reports for a more in-depth understanding of conversions and opportunities.
- Explore configurations and custom event tracking to align measurement with your organization's digital goals.
- Build audiences for remarketing and multi-step conversion tracking.
- Build visualizations based on user segments for funnel and pathing analysis.
WHO SHOULD ATTEND?
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- Digital strategists and marketers
- Content creators, merchandisers, and SEO managers
- Website owners
- Common attendee roles: Digital Strategist, Digital Marketing Manager, Digital Analytics, Communications Specialist
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NEED-TO-KNOWSÂ
- Attendees should have access to the Google Merchandise Store Google Analytics Demo Account. We will help you get set up during the training.
- Prior experience with Google Analytics 4 is highly recommended.
- For actionable insights and takeaways, it's recommended that attendees have access to a Google Analytics account prior to class.
- Attendees should have a basic understanding of the concept of campaign tagging and how to identify different traffic types.
- This course will not cover implementation. To learn how to add custom tracking to your website, check out our GTM courses.
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COURSE CURRICULUM
Configuration & Administration
Learn best practices for organizing accounts, properties, data streams, and managing user permissions, as well as the different settings in the interface and how they can affect your data.
User Identity & Privacy Settings
Develop user measurement strategy around new privacy and compliance settings along with opportunities and limitations with data retention, filters, Google Signals, and ad personalization.
Reporting Review and Customizing the Interface
Learn how to use secondary dimensions, find granular parameters, use table filters, and add comparison segments.
Events Deep-Dive
Gain an in-depth understanding of user interaction events, how to build a strategy for custom event tracking, and add new events to your property from the GA4 interface.
Custom Dimensions and User Properties
Dig into advanced measurement with customized metrics and user attributes.
Audience-Building and Advanced User Measurement
Create audiences that can be used for Google Ads remarketing and reporting.
Advanced Attribution
Discover how attribution settings impact your data, analyze multi-session conversion paths, and build reports to measure Google Ads and paid media.
Explore Reports
Configure funnels, behavior pathing, and segment overlap to share advanced data visualization right from Google Analytics.
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Dedicated Q&A Time
A 30 minute Q&A time where your instructors can help with any questions surrounding your accounts.Â
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Our Google Tag Manager 101 course introduces you to the concept of tag management systems with a unique hands-on approach. Attendees are guided through a real full-site tagging implementation using a custom sandbox environment.
BUSINESS BENEFITS
- Learn how enterprise tag management platforms enable reliable and fast site tagging from QA, to debug, to launch.
- Understand the importance of an implementation strategy and learn key concepts for developing a data collection plan for your organization.
- Learn industry-leading tag management best practices to share with your team.
WHO SHOULD ATTEND?
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- Digital analysts responsible for maintaining a Google Tag Manager account.
- Managers looking to understand Google Tag Manager and team permissions for deploying site tags.
- Developers helping with website updates seeking to understand the impact of their code on data collection.
- Common attendee roles: Digital Strategist, Analytics Engineer, Marketing Manager, Digital Marketing Associate.
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NEED-TO-KNOWSÂ
- It is strongly recommended, but not required, attendees have a general knowledge of HTML and HTML elements. This is helpful when we talk about tracking specific items on a page.
- It is strongly recommended, but not required, attendees are familiar with Google Analytics prior to class. Check out the GA4 Platform Foundations course to get up to speed.
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COURSE CURRICULUM
What is Google Tag Manager?
Learn more about tag management systems in general, Google Tag Manager implementation strategy, and the benefits of Google Tag Manager. Google Tag Manager doesn’t replace Google Analytics but helps make the process of tagging your website and tracking actions on your site easier.
Tags, Triggers, and Variables, oh my!
Learn these three important concepts inside of Google Tag Manager and how they interact with each other. We’ll create Tags, Triggers, and Variables that are extensible and easy to maintain.
Built-In Tags
Learn how to easily connect Google Tag Manager to Google Ads, Google Analytics, eCommerce tracking, jQuery, and more.
Using Click and Form Triggers
Learn how to use Triggers to automatically fire tags when actions occur on your site, like PDF downloads, outbound links, email or telephone links, contact form submissions, or inbound lead submissions. We’ll use these common items as examples in the class so you gain real-world experience.
What is the dataLayer?
What is it and why is it important? See how developers can use a well-formed dataLayer to make information available for use inside of Google Tag Manager.
Capabilities & Limitations
These days everything is custom-built with its own custom problems. Learn the best site layout practices for when you can make changes to your website, as well as outside-the-box solutions for when you can’t.
When Do I Need A Developer?
For many tagging requests, Google Tag Manager lessens the need for a developer and empowers marketers or analysts to add custom tracking, Google Analytics events, and third-party tags in mere minutes.
For more complicated scenarios, like connecting to backend data sources or implementing eCommerce, Google Tag Manager will make the process easier but will require collaboration with a developer. Our course will demonstrate the role that Google Tag Manager plays and provide links and instructions for when and how to communicate with a developer.
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Dedicated Q&A Time
A 30 minute Q&A time where your instructors can help with any questions surrounding your accounts.Â
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This hand-on course introduces the Google Analytics 4 BigQuery integration. Learn how companies are harnessing the power of Google’s cloud data warehouse platform to drive advanced reporting and analysis. We walk through essential queries and demonstrate how to effectively understand users and measure impactful engagement metrics.
BUSINESS BENEFITS
- Gain a deep understanding of the configuration, data model and reporting rules that govern Google Analytics data in BigQuery.
- Take away ready-to-use SQL queries and data transformations that can be applied to your organization’s Google Analytics data right away.
- Develop a foundation for scaling the application of Google Analytics data for reporting, analysis, and machine learning.
WHO SHOULD ATTEND?
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- Data analysts, data engineers, and data scientists with some experience in Google Analytics.
- Marketers and business analysts in more technical roles can apply prior SQL knowledge to this new data model.
- Managers who want to understand the capabilities of Google Analytics event stream data in BigQuery and how to leverage it for their organizations.
- Common attendee roles: Data Analyst, Analytics Engineer, Digital Marketing Manager, Data Scientist.
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NEED-TO-KNOWSÂ
- It is strongly recommended that attendees have a basic familiarity with SQL.
- It is strongly recommended, but not required, that attendees are familiar with high-level concepts in Google Analytics 4 prior to class. Check out the Google Analytics 4: Platform Fundamentals course to get up to speed.
- You do not need to have Google Analytics BigQuery connections enabled for this course. We’ll be using a demo training account in class examples.
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COURSE CURRICULUM
The Value of GA4 and BigQuery
Learn how the Google Analytics event-based data model opens a world of opportunity, allowing you to measure what matters with more confidence and reduced latency.
Understanding Google Cloud Platform
A quick orientation to BigQuery’s role in the broader Google Cloud Platform.
BigQuery Interface
See how BigQuery organizes data and get a walkthrough of the most-used features so you can query with confidence.
Understanding the GA4/BigQuery Integration
An in-depth dive into how data is ingested and stored in BigQuery. Here we answer all the questions about unnesting data and share details about what fields are available.
BigQuery Use Cases and Hands-On Demo
We open up the SQL editor and walk line-by-line through practical queries that will build your knowledge of the Google Analytics data model, increase your SQL skills and give you tangible scripts that can be leveraged for your organization.
Data Staging for Google Analytics Reporting
Here, we bring it all together. We show how you can turn course learnings into a stable data pipeline that drives reporting throughout the organization.
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Dedicated Q&A Time
A 30 minute Q&A time where your instructors can help with any questions surrounding your accounts.Â
Note:Â This interactive masterclass equips participants with practical skills in Google Analytics 4 (GA4) and Looker Studio, covering the full analytics workflow from data collection to impactful dashboard creation.
Attendees will learn to navigate GA4’s event-based model, build advanced custom reports, and design effective, interactive dashboards in Looker Studio. The training emphasizes hands-on exercises and best practices for integrating GA4 and Looker Studio to drive actionable insights.
By the end, clients will be ready to confidently analyze, visualize, and present data-driven insights using these essential Google tools.Â
BUSINESS BENEFITS
- Learn key concepts and best practices for cross-device digital measurement.
- Learn how to navigate Google Analytics 4 reports with hands-on walkthroughs.
- Analyze your audiences, marketing channels, user behavior, and conversions.
- Get a deeper understanding of your customers.
- Interpret and communicate the role of your website in customer journeys.
Note:Â This training provides a comprehensive introduction to Firebase and Google Analytics for mobile apps, covering architecture, backend services, analytics, and user engagement strategies.
Participants will learn how to implement and optimize app analytics, quality assurance, campaign attribution, and privacy compliance using industry best practices. The course includes hands-on guidance for integrating Firebase SDKs, tracking key events, and leveraging product links.
Ideal for teams seeking to enhance app performance, user insights, and marketing ROI in today’s mobile ecosystem.
BUSINESS BENEFITS
- Learn key concepts and best practices for cross-device digital measurement.
- Learn how to navigate Google Analytics 4 reports with hands-on walkthroughs.
- Analyze your audiences, marketing channels, user behavior, and conversions.
- Get a deeper understanding of your customers.
- Interpret and communicate the role of your website in customer journeys.
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