Name: Media Activation with GA4
Start: 2026-07-28T13:00:00-04:00
End: 2026-07-28T13:45:00-04:00
Location: Virtual

Media Activation

with GA4

1:00PM

–

1:45PM

EDT

Tuesday

,

July

28

,

2026

Register Now

ABOUT THE EVENT

Connecting Your Analytics Data to Paid Media

GA4 generates powerful behavior data, but most teams are leaving it on the table when it comes to media activation. If your organization uses Google Marketing Platform tools like DV360 or CM360, there’s a real opportunity to close the loop between your analytics and your advertising. The question is knowing how to do it right.

Join us for a practical, 45-minute session designed for marketing analysts, operations professionals, and media buyers who want to get more out of their GA4 investment.

You’ll walk away knowing:

How GA4 connects to DV360 and CM360
Options for first-party audiences
Privacy, consent, and legal considerations
The ins and outs of data flow
Setup gotchas and best practices

Whether you’re just getting started with GMP or looking to sharpen an existing setup, this session will give you a clearer, more confident path forward.

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RSVP

Speaker

First Last

ABC, Lorem Dolor Nibh

Speaker One is a ten year veteran of the analytics space. They got their start by studying data science at the University of Pittsburgh, and found a passion for numbers and delving into the 'why' behind the actions of consumers.

As moderator of the session, Speaker One will bring a wealth of knowledge and passion for the topic of discussion.

Speakers

Paul Terraefilius

Lead Analytics Consultant

Paul is a revenue-focused leader with 12+ years of experience in performance marketing, analytics, advertising, and marketing technologies.

Timothy Unkles

Senior Media Consultant, GMP

Timothy is a Google certified media professional specializing in Display & Video 360 and Campaign Manager 360, with 9+ years of experience driving performance across programmatic, digital, and traditional media channels.

Speakers

First Last

ABC, Lorem Dolor Nibh

Speaker One is a ten year veteran of the analytics space. They got their start by studying data science at the University of Pittsburgh, and found a passion for numbers and delving into the 'why' behind the actions of consumers.

As moderator of the session, Speaker One will bring a wealth of knowledge and passion for the topic of discussion.

First Last

ABC, Lorem Dolor Autem

Speaker Two has been in a leader in the analytics space for many years, making their name as a game-changer for branding and awareness.

For the past three years, Speaker Two has been on the board of advisors for the Analytics Foundation of America and is an avid Scrabble player.

First Last

ABC, Lorem Dolor Diam

Speaker Three has been in a leader in the analytics space for many years, making their name as a game-changer for branding and awareness.

For the past three years, Speaker Three has been on the board of advisors for the Analytics Foundation of America and is an avid Scrabble player.

Meet the Panel

First Last

ABC, Lorem Dolor Nibh

Speaker One is a ten year veteran of the analytics space. They got their start by studying data science at the University of Pittsburgh, and found a passion for numbers and delving into the 'why' behind the actions of consumers.

As moderator of the session, Speaker One will bring a wealth of knowledge and passion for the topic of discussion.

First Last

ABC, Lorem Dolor Nibh

Speaker Two has been in a leader in the analytics space for many years, making their name as a game-changer for branding and awareness.

For the past three years, Speaker Two has been on the board of advisors for the Analytics Foundation of America and is an avid Scrabble player.

First Last

ABC, Lorem Dolor Nibh

Speaker Three has been in a leader in the analytics space for many years, making their name as a game-changer for branding and awareness.

For the past three years, Speaker Three has been on the board of advisors for the Analytics Foundation of America and is an avid Scrabble player.

First Last

ABC, Lorem Dolor Nibh

Speaker Four has been in a leader in the analytics space for many years, making their name as a game-changer for branding and awareness.

For the past three years, Speaker Four has been on the board of advisors for the Analytics Foundation of America and is an avid Scrabble player.

Eyebrow

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